1) Explain what is PPC?
PPC is an abbreviation
of “Pay Per Click”. It is a marketing strategy that helps to drive more traffic
into your website via search engine and partners sites. It is a paid marketing,
advertisers only pay if he receive the visit from clicking his ad.
2) What is AdWords? Explain.
AdWords is the system that has
been designed by Google to assist in marketing such as advertising products or
services in Google search engine and its affiliated sites. It places a
text ad that appears when people search for phrases associated to your
offering, and display in websites, mobile apps and other display networks.
3) Explain how AdWords work?
AdWords work on bidding
system if the bidding price is higher and your keyword has better quality score
your ad will appear on top of the Google page. AdWords works on “pay per
click” (PPC) that means you only pay the amount you have bid if someone click
on your ad as a result of a web search.
4) Explain how does Ad rank impact
Cost-Per-Click?
Ad rank plays a huge role in
defining the actual cost-per-click that your opponents or competitors pay, when
someone clicks on their ads. Your CPC can be calculated by following
formula
Your Price = the ad rank of the person just below
you/ your quality score + $0.01
5) Explain what is Ad rank?
Ad rank determines your ad
position on Google search result page, and it is determined by your bid that
you are willing to pay for that keyword and quality score.
6) What are the factors which affects the
quality score?
Below are the factors which affects the quality
score:
CTR of the keyword
Relevancy of the keywords and ads
Quality of landing page
Historic Account Data
7) Explain how does a Google auction work?
Each time auction gets run millions
of times, and the result are such that users find ads that are relevant to what
they are searching/looking for. The search engine processes the request
and runs the auction that determines the ad positions and each advertisers CPC
by ad rank.
8) Explain what is Google Quality Score?
Google’s quality score
determines how relevant your ad is to the user, based primarily on your ad’s
CTR (Click Through Rate), quality of your landing page and keyword
relevance. Higher quality score keywords will earn better ad ranking and save
your money by lower CPC charged.
9) What is conversion optimizer in AdWords?
Explain.
Conversion Optimizer is a
tool used by Google AdWords for bid manipulation and decides which clicks on
the ad will be valuable. It can help you to maximize your ROI (return on investment).
10) Explain what is an ad group in Google AdWords?
Ad group is a container of
your keywords, advertisements (Ads), and landing pages. Google rewards
advertisers who prepare AdWords campaigns with tightly structured theme wise ad
groups. It’s not recommended to include all your keywords into the single ad
group, but to organize keywords into proper themes.
11) Mention some of the Google AdWords Ad
Extensions?
Different ad extension can
enhance the increase in traffic. Some of the common Ad extensions used in
AdWords are
·
Sitelinks
·
Call
Extensions
·
Location
Extensions
·
Social
Annotations
·
Message
Extensions
·
Seller
ratings
·
Mobile
app extensions
·
Offer
ads
·
Communication
Ad
·
Review
extension
·
Image
and drop down navigation Ad extension
12) Mention in google AdWords that options
can’t be changed after creating an account?
Currency and Time Zone,
cannot be changed after creating an account.
13) Mention what is the limit set for the
number or characters for AdWords ad?
Limit for AdWords is
·
Heading
1st : 30 characters
·
Heading
2nd: 30 characters
·
Descriptions:
80 characters
·
Destination
URL: 1024 characters
No images are allowed in URL.
14) What the meaning of CTR is and how you can
calculate? Explain.
CTR stands for Click through
rate that tells the number of visitors visited on your ad on the web page. The
formula for calculating CTR is
Number of click / Number of
impressions * 100
The percentage of clicks divide
by impressions is CTR.
These will give you an answer
in percentage like what percentage of customers have viewed your ad.
15) Mention what are the type of Keywords?
There are no specific types
for Keywords however they are classified on the basis of how likely is going to
be clicked by visitors
·
Research Keywords: It tends to contain one or two words – Mobile
·
Consideration: It tends to contain two or three words – Samsung Mobile
·
Purchase: It must have more than three words – buy Samsung mobile
·
Loyalty: This
must be shorter- Starbucks
16) Explain what is Google Ad API?
Google Ad API is designed for
representing large advertisers and third parties. It allows developers build an
application that directly interacts with Google AdWords server.
17) Mention what all things can be done using
Google Ad API?
With Google Ad API, you can
build an application that can do following things
·
You
can automatically generate keywords, ad text, custom reports and landing pages
·
Develop
additional applications and tools to help you manage accounts
·
Synchronize
AdWords data with your inventory system to manage campaigns based on stock
18) Explain what are the other two options for
bidding other than C-P-C?
CPM (Cost per Thousand
Impression) and CPA (Cost Per Acquisition/Action).
19) Learn how to setup an AdWords Campaign?
Ans: Watch the video and you will learn how to setup AdWords campaign in 5 minutes in advance level.
20) What function in PPC ads allows you to automatically include the user’s query into the ad text?
Dynamic Keyword Insertion or Keyword insertion is the function in adwords is used to include user's query in to the ad text.
21) What are the keyword's match type in Google AdWords (PPC)?
Keywords match types are the following:
1. Broad Match: If user searches any of the query in to the search network and your keyword has any of the words matches from the query then ad will trigger. It uses no symbol.
2. Exact Match: When user searches exact the same keywords in any order. It also includes some determiners like on, for etc. It uses the [Keyword] as symbol.
Ex: [PPC question answer]
3. Phrase Match: When user searches exact the same keywords and also can include before and after some more keywords. It also includes some determiners like on, for etc. It uses the "Keyword" as symbol.
Ex: "PPC question and answer"
4. Broad Match Modifier: When user searches the term in any order and also can include before, after and between some more keywords. It also includes some synonyms, determiners like on, for, etc. It uses the +Keyword as symbol.
Ex: +PPC +question +answer
5. Negative Match: This type of match is used to exclude those search terms or query. Its symbol is -keyword.
Ex: -[ppc interview question and answer]
21) What are Automatic and managed placements?
Managed placements basically allow you to choose the location of your ads while automatic placement doesn’t allow to do.
So you can manage your ads on location network, sites.
22) Which is the best match type in Google Adwords?
The best match type is the exact and modifier. Reason is:
Exact Match: When user searches exact the same keywords in any order. It also includes some determiners like on, for etc. It uses the [Keyword] as symbol.
Ex: [PPC question answer]
You can reorder your keywords, can add some conjunctions, determiners etc. If your budget is low then this match type is the best in adwords.
Broad Match Modifier: When user searches the term in any order and also can include before, after and between some more keywords. It also includes some synonyms, determiners like on, for, etc. It uses the +Keyword as symbol.
Ex: +PPC +question +answer
This match type allows you to show your ads with query like, reordering, rewording, synonyms, determiners, conjunctions etc.
This match type is the best if you do not have the actual idea of your keywords. You will get the lots of keywords ideas.
19) Learn how to setup an AdWords Campaign?
Ans: Watch the video and you will learn how to setup AdWords campaign in 5 minutes in advance level.
Google AdWords Interview Questions & Answers
20) What function in PPC ads allows you to automatically include the user’s query into the ad text?
Dynamic Keyword Insertion or Keyword insertion is the function in adwords is used to include user's query in to the ad text.
21) What are the keyword's match type in Google AdWords (PPC)?
Keywords match types are the following:
1. Broad Match: If user searches any of the query in to the search network and your keyword has any of the words matches from the query then ad will trigger. It uses no symbol.
2. Exact Match: When user searches exact the same keywords in any order. It also includes some determiners like on, for etc. It uses the [Keyword] as symbol.
Ex: [PPC question answer]
3. Phrase Match: When user searches exact the same keywords and also can include before and after some more keywords. It also includes some determiners like on, for etc. It uses the "Keyword" as symbol.
Ex: "PPC question and answer"
4. Broad Match Modifier: When user searches the term in any order and also can include before, after and between some more keywords. It also includes some synonyms, determiners like on, for, etc. It uses the +Keyword as symbol.
Ex: +PPC +question +answer
5. Negative Match: This type of match is used to exclude those search terms or query. Its symbol is -keyword.
Ex: -[ppc interview question and answer]
21) What are Automatic and managed placements?
Managed placements basically allow you to choose the location of your ads while automatic placement doesn’t allow to do.
So you can manage your ads on location network, sites.
Top 30 Adwords Interview questions and answers
The best match type is the exact and modifier. Reason is:
Exact Match: When user searches exact the same keywords in any order. It also includes some determiners like on, for etc. It uses the [Keyword] as symbol.
Ex: [PPC question answer]
You can reorder your keywords, can add some conjunctions, determiners etc. If your budget is low then this match type is the best in adwords.
Broad Match Modifier: When user searches the term in any order and also can include before, after and between some more keywords. It also includes some synonyms, determiners like on, for, etc. It uses the +Keyword as symbol.
Ex: +PPC +question +answer
This match type allows you to show your ads with query like, reordering, rewording, synonyms, determiners, conjunctions etc.
This match type is the best if you do not have the actual idea of your keywords. You will get the lots of keywords ideas.
12 comments:
Amazing Post! I really appreciate this blog. You covered all the important topics. I am Search Engine Marketing (SEM) & Google Adwords expert and given many interviews and found here all those questions which actually ask during the interview. Even we can learn through it and can hit the interview.
Hi Rohit can you share some video about the same AdWords' questions & answers.
Highly recommended to people who want to make carrer in PPC or Google AdWords. This blog can help to beginners also not only for learn but to crack the interviews. Very useful information about Top AdWords, PPC interview questions & answers.
Very good to read your blog post, it contants very usefull information about google adwords,Thanks for Sharing
Very good selection of adwords questions and answers.
Google adwords always updates new feature like advancements, new IDE, key navigation, map updations etc. Can you share those kinds of questions and answer so that we can ask candidates to check their advance skills and knowledge.
Good collections of Top AdWords (PPC) Interview Questions & Answers.
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Nice collections of adwords PPC Questions and answers. Google ads is the best platform to advertise your services. Becuase every people visit Google to get the services and products. If you want to advertise then do advertising in this platform.
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Google Adwords Interview Questions & Answers 2019
https://www.digitalsumit.com/2019/08/google-adwords-interview-questions.html
#Google #GoogleAds #Interview #Preparation
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