Ø
Explain what is PPC?
Ø
Explain, end to end cycle for campaign management
Ø
What is AdWords? Explain.
Ø
Campaign management or account management – what
is the difference?
Ø
How do you improve the performance of the
campaign/Ad Group?
Ø
What is AdWords Editor?
Ø
How do you check creative is working fine?
Ø
If campaign is under pacing - what do you do? How
do you improve the pacing?
Ø
What is PLA?
Ø
Why does a campaign under performs? What do you think can be a reason for that? Give
some examples.
Ø
Do you think the bid value has linked with under
pacing? How is it linked to under pacing?
Ø
DFA as a product - how comfortable are you with
the tool.
Ø
What do you know about DFA?
Ø
Explain the difference in DFA and DFP
Ø
What is remarketing? How does it works?
Ø
Do you think DFA is an ad exchange
Ø
Explain Dynamic Search Ads?
Ø
If I’m Hero agency - how will should I measure
the performance of my campaign.
Ø
Do you have the knowledge of conversion rate of
industries?
Ø
When do you prefer a CPA campaign? which client
would use it
Ø
What is the quality score?
Ø
Why would you want to join a support role? Support
is more technical so why this role?
Ø
What will Accenture or Google get from your experience? What would you bring to our companies
Ø
Do you know about Rich media creative? Which
tool do you use to create Rich Media creative?
Ø
Which is better search or display?
Ø
How would you create value in this engagement?
Ø
What is targeting in PPC? Explain
Ø
What is your notice period?
Ø
Do you have questions for me?
Ø
How many kinds of bidding in display? Explain.
Ø
How comfortable are you with Trafficking? Give
us the technical steps?
Ø
What is the end output of the trafficking
process?
Ø
What does tags mean? What do they do?
Ø
What does setting up the campaign mean?
Ø
What is a click tag? Explain.
Ø
What is Ad operation? Explain
Ø
Whom do you give this tag too? Explain.
Ø
Take me through experience as a trafficker.
Ø
Explain the typical trafficking process.
Ø
What can go wrong in trafficking? Explain.
Ø
What is CPA bidding? When should you use it?
Ø
What kind of tags are available in DFA?
Ø
What is the difference in the JavaScript tag or
HTML tag?
Ø
Where is JavaScript tag preferred? Explain.
Ø
Give examples of where which type of tag is
used?
Ø
Which tag would you prefer for rich media
creative?
Ø
Where would you use the iframe tag? Explain.
Ø
What is floodlight? What does it do? (tracks the
user activity. what did the user do)
Ø
When does floodlight tag not fire? What could be
the reasons? Explain.
Ø
Suppose URL was hard coded, how will floodlight
react? Explain.
Ø
How do you verify and QA for placement check in
DFA? Explain.
5 comments:
Nice collections of adwords PPC interview questions. Can you share the answers also of these questions so that we can prepare it properly.
You also have shared advanced level PPC questions like DFA, DFP, Ad Customizer etc.
Accenture is the top MNC company in the world. They also hire the freshers/experiences in PPC Google adwords. If you want to grow your career with Pay Per click advertising through Accenture then you can prepare yourself in this blog. It has very Good basic and advance level Accenture PPC question and answers. We are depression therapist in nJ.
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