Best Essentials Digital Marketing Strategies for 2018

Best Essentials Digital Marketing Strategies for 2018

A solid digital marketing strategy has become the CMO's new bread and butter in today's tech landscape, but the question now is how to best serve it up.  Business’s success depends on the right type of strategy, and the right type of strategy can, in turn, lead to higher sales, new customers, and long-term growth.

It’s CMO’S job to keep up-to-date on trend and stay ahead of the digital marketing curve. Here are some of the tips to optimize your digital marketing strategy.

 1. Prioritize customer needs over bells and whistles

While your team spent timing in building your web presence and developing your product or service, it's easy to lose sight of the customer you want to target. Small quality progress in conversion rates, email capture, and re-targeting can pay huge dividends.

 2. Audit and update your SEO more frequently

It is very important to reach all the people even if we know that the product or service is great. Search engine optimization helps to reach the right audience who want what you are offering. Updating your SEO once a quarter is recommended by industry experts, this is because Google updates its algorithm more than 500 times in a year.

3. Prioritize blogging as a lead generation tool 

For driving traffic on website and social media pages posting relevant and valuable content, it also increases the SEO ranking in the search engine. Blogging increases positive return by 13 times on investment also it increases the lead by 67 percent. Blogging also provides a brand voice, more than 90 percent of consumers say that they like’s to buy from a brand which is authentic rather than generic.

4. Host high-quality webinars and live events.

To engage with your audience there are various resources such as the online promotion of live events, podcast, and webinar. Use third party to make the process of event promotion smooth. Our technology platforms such as Eventbrite help companies to create and market an event.

 5. Expand and refine your email distribution efforts.

One of the best ways to reach your audience is still Email marketing and to execute it cost nearly nothing and due to which make it the best tools to add to your toolkit.

As email doesn’t cost anything to the consumers and it can be opened from other device apart from the phone, Email still works better than other forms like a text message.

6. Don't give social media short shrift. 

For marketing any brand social media marketing has one of the best tools for any brand marketing. First

Find out which platform is being used by your audience than by targeting the best time and date to share your post  For customer service inquiries sixty-seven percent  of customers use social media, So to make a positive outcomes make sure you become a part of this.

7. Make your marketing mobile. 

Make sure your marketing content looks great on across all the devices even if your desktop version looks great because customers hope for cohesion across the entire platform.

In any of these strategies remember authenticity is the biggest priority.

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About Rohit Tiwari

Hi I am Free Lancer Blogger in India. I am helping many brands and company for gaining their reputation in the market. I am a founder of VideoPiks. I am sharing the information related to Business, technology news, gadgets, mobile, internet etc information and news. I want to make awareness and help to others who are seeking these kinds of information. I am also offering the services like SEO, PPC, Online Advertising etc.